Important website tips

Your website is where your business resides — it is like the headquarter of an offline company. Hence, it is important to practice good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.

Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.

Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into separate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.

Make sure your website complies to web standards at and make very sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox, Chrome or Safari, you will lose out on a lot of prospective visitors for sure!

Make sure to avoid the use of scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, but not to create visual effects on your website. Heavy scripts will slow down the loading time of your site a lot and even crash into some browsers. Also, scripts are not supported across all browsers anyway, so some visitors might miss important information simply because of that.

Make use of CSS to style your page content because it saves a lot of work by styling all elements on your website in one go.

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